COACH JULEN

LA QUINIELA (SELAE)

Digital Campaign
Brand Positioning
Promo Activation

The football coach who betrayed an entire country 3 days before the Russia World Cup kicked off was the right ambassador to help you betray your team so as to become a millionaire with Spanish football lottery La Quiniela.

︎︎︎ +7M impressions
︎︎︎ +400k video views
︎︎︎ +5k contest enters
︎︎︎ +9% bet increase