WORK
DADS SAVES
NATIONALE NEDERLANDENDigital Campaign
Brand Strategy
Inspired in the internet most viral dads’ saves, insurance company Nationale Nederlanden seeked to reinforce its brand positioning: You matter to me.
︎︎︎ +20M u.u.
︎︎︎ 3x leads generated
︎︎︎ 2x web traffic increase
︎︎︎ +20M u.u.
︎︎︎ 3x leads generated
︎︎︎ 2x web traffic increase
