WORK
DADS SAVES
NATIONALE NEDERLANDENDigital Campaign
Brand Strategy
Inspired in the internet most viral dads’ saves, insurance company Nationale Nederlanden seeked to reinforce its brand positioning: You matter to me.
︎︎︎ +20M u.u.
︎︎︎ 3x leads generated
︎︎︎ 2x web traffic increase
︎︎︎ +20M u.u.
︎︎︎ 3x leads generated
︎︎︎ 2x web traffic increase
![](https://freight.cargo.site/t/original/i/92780a1be33493c4aa8526bb6fb9ea53bd348e73ab1ab9c9a1840b8fc1d0a0a5/Mesa-de-trabajo-1-copia-203x.png)