STOP FLIPPING YOUR LID

BIFRUTAS 

Product Campaign
Brand Strategy
Creative Storytelling

In 2024, A new European Directive banning fully detachable plastic lids was due in July. The new lids now had to remain attached to beverage containers. People were furious as usual and Bifrutas found an opportunity to educate about how to use these new lids, using humour as creative strategy and an intended pun (‘darle vueltas’ means both think over and flip a lid in Spanish) as the core of the campaign narrative.