FORGIVE ME

LA QUINIELA (SELAE)

TV Campaign
Brand Positioning
Brand Storytelling

When you fill in your Spanish Football Lottery (La Quiniela) bet, you are allowed to bet against your team in order to win the prize and become a millionaire. Afterwards, all you can do is ask for forgiveness.

︎︎︎ Multi-awarded campaing
︎︎︎ +14% bet sales increase