WORK
FORGIVE ME
LA QUINIELA (SELAE)TV Campaign
Brand Positioning
Brand Storytelling
When you fill in your Spanish Football Lottery (La Quiniela) bet, you are allowed to bet against your team in order to win the prize and become a millionaire. Afterwards, all you can do is ask for forgiveness.
︎︎︎ Multi-awarded campaing
︎︎︎ +14% bet sales increase
︎︎︎ Multi-awarded campaing
︎︎︎ +14% bet sales increase


