WORK
MAIER
PANENKA MAGAZINEDigital Campaign
Brand Activation
Social Media
To celebrate its 100th issue, Panenka announced its own closure in order to launch a gossip-oriented football magazine. A more profitable business, but an even more controversial campaign. It felt just right. Yuck!
︎︎︎ 0€ media investment
︎︎︎ +2M impressions
︎︎︎ +400k interactions
︎︎︎ 0€ media investment
︎︎︎ +2M impressions
︎︎︎ +400k interactions
![](https://freight.cargo.site/t/original/i/49e31a2922d203649c7879afe13e3a6911dcc07f8a172b2847847cc12d1b6b9a/Mesa-de-trabajo-1-copia-63x.png)
![](https://freight.cargo.site/t/original/i/2491d1b158be6040fbdc838a8a6c913c70d82aba516efe88aa17eaf2869f5dde/Mesa-de-trabajo-1-copia-123x-8.png)