MAIER

PANENKA MAGAZINE

Digital Campaign
Brand Activation
Social Media

To celebrate its 100th issue, Panenka announced its own closure in order to launch a gossip-oriented football magazine. A more profitable business, but an even more controversial campaign. It felt just right. Yuck!

︎︎︎ 0€ media investment
︎︎︎ +2M impressions
︎︎︎ +400k interactions