THE SWAMPED VESSEL

SAN MIGUEL x MÁLAGA CF

Product Campaign
Brand Strategy
Creative Storytelling

2024 marked Málaga CF 120th anniversary and San Miguel sponsorship 50th anniversary. Nevertheless, Málaga CF, which once even played Champions League, was in a very bad situation since being relegated to the third Spanish football category. Despite this, San Miguel found a spark of hope in the best treasure the club has ever had: the fans; who have always been supportive to the club through good and bad times.