WORK
TIKTOK FRIENDSHIP
MAYORALIntegrated Campaign
Brand Positioning
Ad Commercial
In 2023, for the new SS collection, Mayoral revisited its popular 30 year old ad, now inspired by TikTok and K-Pop music, to continue its well-known message and positioning: let's make friends!
︎︎︎ +7M u.u. in social media
︎︎︎ +30% brand awareness
︎︎︎ +25% sales increase
︎︎︎ +7M u.u. in social media
︎︎︎ +30% brand awareness
︎︎︎ +25% sales increase
