UNCENSORED LOVE

PANENKA MAGAZINE

Brand Campaign
Real Time Activation
Social Media

2022 Qatar FIFA World Cup. A global scenario where love in many forms was prohibited. Culture and football magazine Panenka found a way to uncensor the love.

︎︎︎ 0€ media investment
︎︎︎ +26M impressions
︎︎︎ +560k€ earned media
︎︎︎ 300% sales increase