UNCOMFY TOWNS

MERKAL SHOES

Digital Campaign
Brand Positioning
Promo Activation

Comfort is the key attribute of Spanish shoes retailer Merkal. And so, the steeptest town in Spain, Alcalá del Júcar (Albacete), turned out to be our best ally to convey this brand core benefit. Neighbors, comfy shoes and lots of fun gathered in this genuine and hilarious campaing.

Merkal brings More Comfortable Towns.